On embracing change...


Last week, I revealed my brand-new home studio build on YouTube.

As a quick aside, I sure would appreciate it if you would take a minute to watch if you haven’t—I believe it’s one of the best videos I’ve made yet.

This studio remodel is a project I’ve been working on for the last several months whenever I’ve had the time, and, honestly, it was sort of a tough pill to swallow at first.

I’d been toying with the idea of moving things around for a while, but my resistance to change prevented me from taking action for many months.

See, moving into a new creative space brings a lot of challenges along with it: lighting, audio design, sound treatment, camera settings, etc.

Basically, everything has to be overhauled.

Fortunately, it was worth it.

For me though, the biggest perceived challenge was the fact that I knew this move would bring about additional changes to my content, my music, and my business as a whole, and I didn’t know if I was ready to jump back into the deep end of the pool on that.

It may seem like a small thing, but new beginnings are always a bit uncomfortable.

At least they are for me.

So, in the spirit of transparency and embracing change, here is the original script I wrote (yeah, I actually put together a video script for once—I know) for the video when planning out how I wanted to present this new chapter.

Enjoy.

Why I destroyed my home studio

Change is hard.

I’ve struggled with change off and on throughout my entire life, even though I know that, more often than not, great things lie on the other side of it.

When I moved into this studio, I had to throw it together fast. My old studio had just been destroyed by a busted toilet hose, and I needed a place to work. Fast.

Fast forward to today and it’s been five years gone in a flash.

And in that time I’ve made a lot of wonderful things to be proud of. Videos. Music. I’ve grown and improved in my craft across the board.

But I’ve also gotten comfortable.

And that’s a problem.

You see, I love systems. I get a kick out of making things more efficient and optimizing each step of the process. But there can be too much of a good thing.

Systems, if left completely unchecked, can turn into habits.

Some of them bad.

And bad habits can lead to complacency.

Recently, I realized I had gotten to that point. And I knew it was time for a change.

I built this studio to get the job done. But I want more than that. I want a place where I can truly thrive, a place that inspires me, a place that represents more of what I love to do and helps me do it even better.

But more than anything, I’m just ready for something new.

Because, sometimes, amazing things lie on the other side of change.

I’ve spent the last several months completely overhauling my home studio and this is the result.

Or at least the first step. It’s still very much a work in progress.

My cables are a mess, the room outside is full of gear that still needs a home, and I’ve been working tirelessly on lighting, camera angles, and all the other details that go into creating a space.

But it’s a start. And we’re gonna keep going. We’re gonna keep making changes. We’re gonna overhaul every square inch of this place and make loads more content—music, videos, and more—and we’re gonna have fun doing it.

Because if it’s not fun, then what’s the point?

So I hope you’re here for the changes in 2024. Because I sure am.

And if you’re anything like me and you struggle with change, maybe this can be the year you embrace taking a chance on something new.

Because the only thing in life that never changes is the fact that it’s always changing.

Whenever you're ready, there are four ways I can help you:

  1. Read the Newsletter: Read previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
  2. Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
  3. The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
  4. Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.

The One Thing

One high-leverage idea to scale your audience (and your business). Delivered every Tuesday.

Read more from The One Thing

The fastest way to grow on Spotify is through its three most popular algorithmic playlists—Radio, Release Radar, and Discover Weekly. Technically speaking, Spotify has more than three algorithmic playlist options; however, in my experience, success on the others generally comes downstream of mastering these first three. A quick look at my lifetime playlist data as an artist on Spotify serves as a great example: Because Spotify’s algorithmic playlists are so powerful, let’s take a look at what...

There are multiple options to build your following on Instagram with ads, but which one works best? Well, I recently tested a slew of setups to find this out for myself. Using five different organically posted reels on my Instagram profile, I tried a variety of setups to gain new followers and generate more views for my content. Here’s how it played out. The setup To start, I ran five different campaigns with four unique targeting options. This means two of the five campaigns had the same...

There are multiple upsides to building and marketing your own playlist on Spotify. Now, I have gone on record in sharing my opinion about pitching to third-party playlists on Spotify. In short, I think it’s a big waste of time, energy, and, potentially, money. But before we dive into this, let me be clear in saying that this is not that. This is something different. Building and owning your own playlist (or even a network of playlists) on Spotify can be a huge unlock for independent artists,...