The One Thing

How to start building a creative business from zero

Published 3 months ago • 2 min read

Being an online creator is an incredible thing.

I mean, we live in a time where you can pursue and monetize just about anything you can think of.

Music, art, writing, coffee, fuzzy socks, Venus fly traps—whatever it is you love, if you want it bad enough, you can build a business doing it.

But, as with all things in life, the beginning of creating a business online is the hardest part.

So if you’re struggling to get off the starting line, or even if you’re still just early in your journey, here are three tips I believe will help you get going so you can move one step closer to spending your time doing what you love instead of wasting your time doing what you don’t.

Start with what you have

The easiest way to delay creating work and putting it out into the world is to believe you need something else—some other piece of gear, the right software, more knowledge—before you can get to it.

This is a lie.

If you’re reading this, you have all the technology you need to start making stuff.

Sure, you may not be able to make every single thing you want to make with what you currently have, but you can at least start making something.

And something is better than nothing.

If all you have is a smartphone, you can create videos, photos, the written word, and yes, even music.

All for free.

So don’t let a lack of equipment get in the way.

Start with what you have.

Make what you like

It’s tough to figure out what to make online, and paralysis by analysis is a real thing.

I’ve been doing this for years, and I still run into seasons where I just can’t seem to think of anything to create that excites me.

If you’re like me, you may find yourself asking…

What kind of content do I want to create?

What kind of music do I want to release?

How do I craft my voice as a writer?

My advice? Take stock of the things you enjoy and just do that.

What gets you fired up? What could you do for hours, whether you get paid for it or not?

If you can find two to three of those types of interests and stack them, you’re onto something special.

Stacking interests is a great jumping-off point to start creating no matter what those interests are.

Because odds are, if you think it’s cool, someone else out there will too.

Make what you like.

Keep showing up

In every single category, without fail, the winners are those who simply refuse to give up.

Consistency is the single biggest driver of success, not talent.

Using what you have and making what you like mean nothing if you’re not prepared to do it for an extended period of time.

Consistency creates momentum, and once you have momentum, you’ll find the whole system will begin to take on a life of its own.

So if you can show up and create something new online every single day, even if it’s not the highest quality, you will be in the top 1% simply because you refused to give up.

And if you can do this for years, one day you’ll look up and realize you’ve achieved more than you ever thought possible.

Keep showing up.

That’s it for this one.

Whenever you're ready, here are three ways I'd love to help you:

  1. Learn more about marketing for free by exploring our entire backlog of Articles here.
  2. Quickly and easily automate your growth on Spotify inside the DuPree X Academy here.
  3. Hire our team to market your music for you by applying to become a DuPree X Agency client here.

Have a fantastic week,


The One Thing

Tom DuPree III

One high-leverage idea to scale your audience (and your business). Delivered every Tuesday.

Read more from The One Thing

Spotify has been hard at work rolling out new marketing and advertising options on its platform. Within the past couple of years, the company has introduced things like Discovery Mode and Showcase in addition to updating existing options like Marquee. All this, of course, in addition to Spotify’s own ad platform. And while these products can certainly be effective (some more so than others), I personally believe Spotify is a long way from becoming an actual threat to advertising on social...

6 days ago • 3 min read

I don’t know about you, but I struggled to find the time for new music in 2023. And my guess is I’m not the only one. For context, I started the agency arm of DuPree X in 2022, and it has been an absolute rocket ride ever since—a blessing for which I am eternally grateful. But the last two years of intense focus on helping others market their music has meant a season of deprioritizing making music of my own. Now, as someone who routinely creates content about the importance of releasing new...

13 days ago • 4 min read

Being an independent artist is a lot of work. There are hundreds, maybe thousands, of things that vie for our time and attention. If you’re anything like me, it can feel impossible to keep track of it all. But, while the to-do list may feel unending, fundamentally, I believe there are 7 skills that, if mastered, will make the path to success much simpler for all of us. Here’s how I think about it. Music production The core function of a recording artist is to create music. Because of this, I...

20 days ago • 4 min read
Share this post