When I use Meta’s Advantage ad options (and when I don’t)
Meta is constantly introducing new updates to its ad platform that are designed to make our lives easier. But as you and I both know, easier doesn’t always mean better. Recently, the platform has been introducing more and more of what it refers to as “Advantage” options. These features are meant to simplify the process of creating ad campaigns so the system can work for us, doing what it does best while leaving us with less of the process to worry about. However, having tested these options,...